The more I read, the more I gather that this is supposed to "shock" Georgia in to realizing their childhood obesity epidemic, and do something about it.
Why are chubby kids shocking? Are these images supposed to make me recoil? And I absolutely REFUSE to use the word "fat" on those sweet little kids OR their parents. To me, that is hurtful language with no place in my vocabulary.
So, run these horrible ads on TV and in print media and people will "wake up" and say - OH my goodness, MY child looks like that child and TV says that's BAD. I should really change the family diet and educate my children about good exercise choices right away!
Calling bullshit on this one.
Just like smoking, alcoholism, methamphetamine, marijuana, drunk driving, not wearing your seatbelt, chewing tobacco, and every other health and safety risk before it - these ads are attempting to reach the populous with a strong message. With the average American watching over 4 hours of television per day, they will certainly do that.
While I'm all for delivering the message that obesity in children is a serious health risk, I have to ask - don't these kids in Georgia ever see a doctor or a school nurse? Have the parents never been informed by a trusted authority that their children are dangerously overweight? I'm sure that they have.
If parents are ignoring their pediatricians, why would they listen to an ad campaign? They won't. They ignore their own health risks and figure that kids can handle a few extra calories. I actually grew up in one of these families. Thankfully, my Mother decided to get serious about some healthier choices when I was around 12 or so. Had she not, I'm not sure if I ever would have learned anything about nutrition.
I mean, why should I care if my folks don't?
Oh, that's right - because the TV said.
What do you think?
What do you think?